The Nikki Beach Story

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“The French are researching a complex technique, how to properly pour Champagne. In my opinion, they could have saved the millions of euros that the study cost (Mon Dieu) if they had just visited one of the many Nikki Beach Clubs around the world” 

According to the well-paid researchers, the secret is to tilt the glass and let the wine trickle gently down the side. At Nikki Beach they have many, many more strategies than that. In addition to the one mentioned in the quote, there are countless others including the one, popular at Nikki Beach where a whole collection of bottles is not so gently shaken and sprayed in celebration, after being brought out to music and fanfare. As the brand continues to grow around the world, we thought it would be a good time to look back as well as forward and understand the worldwide appeal of the Nikki Beach Club concept...                        
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